Press Release
The AI Eye: JPMorgan Announces 5-Year Deal with AI Marketing
Firm Persado and Oracle Named Leader in Enterprise BI Platforms
By
Published: July 31, 2019 1:19 p.m. ET
Jul 31, 2019 (Investorideas.com via COMTEX) -- Point Roberts, WA and
Vancouver, BC - July 31, 2019 (Investorideas.com Newswire)
Investorideas.com (www.investorideas.com), a global investor news source covering Artificial Intelligence (AI) brings you today's edition of The AI Eye - watching stock news, deal tracker and advancements in artificial intelligence.
Today's Column - The AI Eye- Watching stock news, deal tracker and advancements in artificial intelligence
JPMorgan Chase & Co. (NYSE:JPM) has announced
a five-year deal with AI marketing platform Persado. Persado uses AI,
data science, computational linguistics and machine learning to improve
brand engagement and revenue performance. Kristin Lemkau, CMO of
JPMorgan Chase, explained:
"Machine
learning is the path to more humanity in marketing. Persado's technology
is incredibly promising. It rewrote copy and headlines that a marketer,
using subjective judgment and their experience, likely wouldn't have.
And they worked. We think this is just the beginning. We hope to use
Persado not just in marketing, but in our internal communications to
make things more relevant to employees, as well as in our customer
service prompts."
Oracle Corporation (NYSE:ORCL) has been named a leader in The Forrester Wave: Enterprise BI Platforms,
Q3 2019 report for its Oracle Analytics Cloud. The Oracle Analytics
Cloud leverages Augmented Analytics, which is "based on machine learning
(ML) and artificial intelligence (AI)" and "guides the analyst and
information consumer to enrich data, dig deeper, uncover insights,
converse with data using natural language processing". T. K. Anand,
senior vice president of AI, Data Analytics and Cloud, Oracle, said:
"We
are honored to be recognized as a leader in Forrester's prestigious
Wave, which we view as strong validation of Oracle Analytics' strategy
and innovation. We believe this report is further evidence of Oracle's
ability to deliver modern analytics for enterprises today and provide
leadership as the market continues to evolve."
New research from Technavio
finds that the global artificial intelligence in retail market will
grow $14.05 billion USD from 2019 to 2023 with a compound annual growth
rate (CAGR) of 35 percent in that forecast period. An excerpt from the
report summary outlines some trends observed in the market:
E-commerce
providers and retailers are integrating AI with various applications
such as planning and procurement, inventory management and sales
forecasting, production, supply management, in-store operations, and
marketing. AI-enabled smart solutions that the e-commerce industry is
deploying are chatbots, advanced visual search engines, and personalized
recommendations, which are improving the shopping experience of
customers. As a result, sales are increasing, and customer satisfaction
is improving. Therefore, large and small e-commerce brands are deploying
AI in some form or the other. The increased applications of AI in
e-commerce is one of the key artificial intelligence in retail market
trends. The trend will contribute to the retail AI market growth during
the forecast period.
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Thetrend
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