We have a new Gerber baby. Magnolia Earl is this year’s spokesbaby, winner of a $25,000 cash prize.

This year's Gerber baby has been chosen!

Gerber’s 10th Annual Photo Search winner is Magnolia Earl, who will represent the brand as this year’s spokesbaby.

Magnolia, from Ross, California, was chosen among 327,000 contestants who submitted their photos, videos and stories through Gerber’s contest website.

Magnolia and her family were rewarded a $25,000 cash prize, $1,000 in Gerber Childrenswear, $1,000 from Walmart and phones with a year of free unlimited service from Verizon.

“At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology," said Bill Partyka, president and CEO of Gerber.

The contest, launched in 2010, was inspired by the many photos received over the years from parents who see their babies in Gerber's iconic baby logo, which features the original Gerber baby, Ann Turner Cook.

This article originally appeared on USA TODAY: Gerber spokesbaby: California's Magnolia Earl wins 2020 Photo Search