The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail , radio , television , the internet and mobile devices.
The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models , all of which imply that consumers move through a series of steps or stain a behavioural (doing e.g. purchase or trial) stage.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign . To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience ; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.
Mobile phone content advertising is the promotion of ring tones , games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years , with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR , with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
There is a page named " Mobile advertising " on Wikipedia
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