Out-of-home ( OOH ) advertising , also called outdoor advertising , outdoor media , and out-of-home media , is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go;" it also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers . In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at.
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for " advertising on mobile ". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton . The company is based in Mountain View , California . In November 2009, it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google . Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android , iOS , webOS , Flash Lite , Windows Phone and all standard mobile web browsers .
A mobile billboard also known as "digital billboard trucks" is, a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media ; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising .
Advertising in video games is the process of integrating advertising into video games to promote products, organizations or viewpoints.
Gimbal, Inc. is a Santa Monica , CA -based mobile advertising, location solutions , and data company. The company develops technology that allows its customers to deliver custom content to audiences either via advertising or push notifications .
Andrew "Andy" D. Miller (born December 14, 1968) is an American businessman and technology/sports entrepreneur. He was formerly the Vice President for Mobile Advertising at Apple Inc. As of 2015, Miller is a co-owner of the Sacramento Kings of the National Basketball Association (NBA), Chairman and co-owner of NRG Esports , co-owner of the Modesto Nuts , high Single A minor league baseball affiliate of the Colorado Rockies of MLB , co-founder of Remix Media, Inc. and its app Spun, as well as co-founder of start-up vehicle StartingFive.